Apps › Communication

Mailchimp automation with Bizomate

Your Mailchimp audience is only as good as the last time someone updated it. Bizomate adds and tags subscribers as customers buy and fill in forms, creates and sends campaigns, and starts a workflow when people subscribe, unsubscribe or change their details. Every run leaves a record you can read.

Start free

On every plan, Free included.

At a glance

Label	Value
Plans	Every plan
Connect	An API key
Starts runs	Instantly
Kind	Connected app · Communication

What can start a workflow

New subscriber
When someone subscribes to an audience

Publishing makes a webhook on the audience in Mailchimp for that one change, from every source — a sign-up form, someone in Mailchimp, or the API. There is nothing to paste.

Unsubscribed
When someone unsubscribes from an audience

Profile updated
When a subscriber's details change in an audience

What a workflow can do with it

Add or update a subscriber
Adds someone to a Mailchimp audience, or updates them

Subscribed, Unsubscribed, or Pending, which sends Mailchimp's confirmation email first — with the audience's merge fields and any tags.

Add or remove tags
Tags a subscriber, or takes tags off

Unsubscribe
Unsubscribes someone from an audience

Find a subscriber
Looks someone up in an audience by email

By email. Nobody found takes the When nothing is found path, not a failed step.

Create a campaign
Makes a regular campaign, ready to send

A regular campaign with your HTML content, ready to send. Reply-to must be an address verified in Mailchimp.

Send a campaign
Sends a campaign to its audience now

Sends a saved campaign to its audience now: choose it from the list, or use the campaign id from Create a campaign.

How you connect it

Make an API key in Mailchimp — Profile, Extras › API keys — and paste the whole key, including the ending after the dash, which says where your account is kept. Bizomate asks Mailchimp for the account before saving the key, and Test answers "Reached Acme Supplies Inc. · Mailchimp". A key gives full access to the account, so keep one for Bizomate that you can revoke on its own. Contacts and sends count against your Mailchimp plan; Bizomate does not resell them.

The key is encrypted before it is saved, used only when a step runs or a test calls Mailchimp, and never shown again — not to you, your colleagues or Bizomate support. It belongs to one workspace, the Code step cannot read it, and revoking the connection wipes it at once.

In the help centre: Connect Mailchimp, Add, update or find a Mailchimp subscriber, Tag a Mailchimp subscriber, Create and send a Mailchimp campaign and Start a workflow from Mailchimp subscriber changes.

Questions about Mailchimp

Do I set up webhooks in Mailchimp?

No. Publishing makes a webhook on the audience you chose, and every publish makes it again. Changing the audience moves it; changing to another trigger, or deleting the workflow, deletes it.

Why paste the whole key?

The ending after the dash — such as -us21 — tells Bizomate where Mailchimp keeps your account. A key copied without it is refused, and nothing is saved.

Can new subscribers confirm before they are added?

Yes. Set Status to Pending on Add or update a subscriber, and Mailchimp sends its confirmation email first. They join the audience when they confirm.

What if the person is not in the audience?

Find a subscriber takes the When nothing is found path instead of failing, so the workflow can add them, or carry on without them.